Optimize Your Website for Lead Generation
Optimizing your website to generate leads is a no-brainer. Unfortunately, it’s not as easy as just throwing a “Click Here” button on your home page and watching the leads pour in. There are also many other factors to consider when optimizing your website and generating leads.
Instead, contemporary marketers and designers need to take a more strategic approach. This post will go over some quick ways that actually work to optimize your website for lead generation. In order to optimize our website, we first need to gain a general understanding of the lead generation process by understanding what it is.
Website visitors often need to make a call-to-action (CTA), which is the main goal of your website, in order to convert them into leads. You can create a CTA using a form or by using your blog for storytelling purposes. Once the visitor fills out that form, it will lead them to a landing page where you can collect their contact information and take them through conversion funnels that ultimately lead to the purchase.
10 Simple Ways to Optimize Your Website
These are ten simple ways to optimize your site for lead generation. For example, you can make sure that your site is mobile friendly and use a call-to-action button to encourage visitors to call you right away.
1- Increase Forms On Your Site to Get More Traffic
It’s important to benchmark your current state for the lead generation before you begin. Some of your pages might make excellent lead generators and you don’t even realize it. By knowing this, you’ll be able to pinpoint the areas where you most need improvement. Once we have that information, we can implement specific strategies to improve your lead generation.
- Email marketing can be a great way to get traffic on your website through direct and/or indirect interactions. It’s important to understand the various ways that email can get people to click through to your website before you use it as one of your main channels. For example, if someone clicks “Subscribe” in an email, they might come from one of your emails, but they might also have followed the link in the email and come from a
- Social Media Marketing: A great place to start a campaign is on your social media channels.
- Live Chat: Traffic might come in the form of users who reach out to your customer service team through a live chat window on your website. If a large number of users contact your company through this platform, then you might want to consider investing in a dedicated live chat agent so that they can manage more chats at once and resolve issues faster.
- Blog posts: Traffic Might Come From Your Highest-performing Blog Posts
Once your leads have been identified and their needs have been met, it is important to make sure that the pages are doing everything they can to nurture a visitor’s interest. This includes making sure that keywords related to the visitor’s interests appear throughout the copy on the page so that they can see what’s available for them.
2- Manage the Performance of Lead Generators with These Tips
Test how each of your existing lead generators is contributing to your business by using a tool like Website Grader, which evaluates your lead generation sources (including landing pages and CTAs) and provides you with detailed feedback on the performance of the current content for each source.
You can also compare landing pages that are doing well with landings that aren't as successful. Let's say that you get 1,000 visits to Landing Page A and 10 of those people filled out the form and converted it into leads.
Finally, you could try running internal reports. Evaluate landing page visits, call-to-action clicks, and thank-you page shares to determine which offers are performing the best, and then create more like them.
3- Optimize each step of the lead generation process.
If your website visitor searched for “lawn care tips” and ended up on your blog post about how to improve your lawn care regimen, you’d better not link them to a blog post offering snow-clearing consultations.
As soon as a visitor lands on your website, you can start learning about their conversion path. This path starts when a visitor visits your site and ends (hopefully) with them filling out a form and becoming an inbound lead.
Surety Bonds decided to run an A/B test (two versions of a landing page) with Unbounce to determine which tactics were performing better on each page. They found that the conversion rate was much higher on one page than it was on the other and so they took that approach.
Use contrasting colours from your site. Include a simple, yet effective, call to action on every page of your website for maximum effect! Use tools like Canva and try different types of CTAs that may increase engagement rates and conversion rates.
The Landing Pages
According to HubSpot, companies with 30+ landing pages on their website generate 7X more leads than companies with 1 to 5 landing pages.
The Thank-You Pages
Landing pages are sometimes the most important part of the lead generation process, but the thank-you page needs to be put into consideration as well. This is where visitors will be taken once they submit a form on a landing page and convert it into a lead.
Bonus: The Kickback Email
In a HubSpot study on email marketing, thank-you emails resulted in double the engagement rates of standard marketing emails. Kickback emails, which are sent to the company’s best customers, doubled the engagement rates (opens and click-throughs) of standard marketing emails.
4- Start with a basic CTA on your homepage.
While it is important to give your visitors a reason to click on your CTA, don’t bombard them with an invitation to view the longest or most complex content you have. If they follow the CTA, they will see that you have more to offer than what first meets the eye.
“Subscribe to Updates”
Online shoppers and website visitors want their web browsing experience to be less invasive, which is why many of them are not ready to make a purchase on the first visit. Consumers may be taken aback by an aggressive sales pitch if they visit a company’s website after having researched their products online, but they would likely be more interested in buying if they found the site in a non-intrusive way.
“Try Us for Free”
Free trial and demo periods are a growing trend among companies for a number of reasons. They allow you to generate demand in your business, create a list of leads who are using your product and increase your website’s traffic by increasing the forms being submitted.
5- Offer e-books for download on specific blog posts.
Another way to generate interest in your business is by creating blog content that promotes a multi-media download, like an ebook or whitepaper, and allows visitors to learn more about the same topic they just read about on your blog.
Blog content is your way of developing the page authority needed to rank your website on Google. Visitors from this source are often more intent on finding solutions to a problem that you can solve, which makes lead generation quite valuable for you.
To start, conduct keyword research on a topic that’s relevant to your industry, and create a group of blog posts around this topic. Then, draft a report that delves much deeper into this topic. Create Forms in Minutes.
6. Develop a live chat service for your website.
Live chat services are quickly becoming the go-to platform for businesses seeking to engage with their prospective clients. Increasingly, people are expecting to see live chat features when learning about vendors that they might want to buy from, a trend that could result in a major opportunity for your business.
7. Personalize your CTAs
Dynamic content lets you cater the experience of visiting your website to each, unique web visitor. People who land on your site will see images, buttons, and product options that are specifically tailored to their interests, the pages they’ve viewed, or items they’ve purchased before.
Furthermore, personalized calls-to-action convert 42% more visitors than basic calls-to-action. In other words, dynamic content and on-page personalization help you generate more leads.
8- Test, test, test
We cannot stress this part of the process enough. A/B testing can do wonders for your click-through rates where you can effectively test various design changes and optimize the user experience to increase engagement.
When a company tried to do a simple A/B test on the calls-to-actions on their website, they found that the click-through rates increased by 211% when they changed the wording of the call to action. This one small change has a significant impact on their bottom line and can give companies an idea of what might work best for them., or the images you’re using can have a huge impact, like the one friendbuy saw.
9. Nurture your leads.
Remember: having a lead doesn’t mean they are automatically going to become a customer. It is important to nurture your leads and provide them with content that matches their interests, so they continue to have the best experience possible when they are getting started with you. Lead conversion requires careful planning and execution, so don’t forget about your leads once they fill out a form on your landing page and make sure you have a workflow in place that incorporates these.
Lead nurturing should start with relevant follow up emails that include great content. As you nurture them, learn as much as you can about them — and then tailor your future sends accordingly.
The email is a great way to introduce potential customers to your company. Forrester Research has found that companies that nurture their leads see 50% more sales-ready leads and 33% lower cost than those that do not. So, get emailing!
You need leads to close sales and grow your business. You can take advantage of every opportunity by following the tips above, but you should also be sure to avoid unsatisfied website visitors as they may leave without giving you the chance to prove yourself.