SEO Case Study- 1200% Organic Traffic Growth in 4 Months
Lahore Motorway City is a project by Renaissance group, a well-facilitated housing project equipped with many prominent features such as lush green parks, playground swings, modern architectural mosques, latest sports facilities, and spacious playgrounds along with a host of world-class facilities for its residents. The housing scheme offers 3.5 Marla to 1 Kanal plots on easy instalments at very affordable prices.
Scope Of Work:
We were tasked with the responsibility of working on the SEO of a company’s website. The main requirement that we faced was to increase organic traffic and generate more sales for this particular website. With our expertise in optimizing content, we were confident that we would be able to meet this objective and exceed expectations.
Initially, the website was generating 9-11 clicks per day with a 90% bounce rate, as people were visiting and bouncing off. However, there wasn’t a Local SEO/Google My Business Presence.
Our Work Process:
We started developing website SEO strategies in the month of May 2021. Initially, we studied the search terms with high volume and low competition to find relevant keywords for our web page. We researched the competition by looking at what pages are ranking ahead of us and found that it is best to generate relevant backlinks for specific pages.
The strategy we adopted to rank the website and generate more traffic was to make keywords and location-based full orphan pages with properly placed Call to Actions( these pages don’t appear on the website but on search engines ). We also made long keywords dense blogs ( FAQ based ) that people were searching for. This helps us appear on the first page of Google for multiple queries including “Plots on instalments in Lahore“.
The above keywords have a high search volume which is why we are appearing on the first page and 3rd position. We have generated backlinks with exact anchors to ensure that our rankings remain high, and we will continue to do so in order to stay competitive.
The one most important thing missing was Google My Business to generate local leads. We not only created a Google listing but we also add fresh content on a daily basis to attract local customers. Adding fresh content to Google My Business daily is a good way to boost the visibility of your listing and gain more impressions and clicks from potential customers.
It only took us 4 months of time & consistent effort to grow website traffic.
Results We generated:
With the consistent effort and using white hat SEO techniques that are verified and already being used by us, we have generated 1200% more traffic on our website and Google My business traffic is separate.
Below we are sharing the screenshots with results.