Company Overview:
Made-in-Pak is a cultural eCommerce brand that celebrates Pakistan’s traditional artistry through handcrafted goods. From clay pottery and hand-painted mugs to calligraphy plates and camel skin lamps, every item in their store is a tribute to heritage, creativity, and craftsmanship.
Despite their beautiful product line, the brand lacked an online presence that could capture their story, connect with the right audience, and convert interest into purchases. They needed a digital storefront that not only showcased their pieces — but respected their identity, drove traffic, and supported long-term growth.
Challenges :
Made-in-Pak approached us with a dream and a few scattered assets. While their physical products carried charm, their online setup lacked the essentials needed to scale.
- No functional eCommerce website or catalogue
- Poor product presentation and categorisation
- No search engine presence or SEO setup
- Low conversion rates from early visitors
- Unclear customer journey from landing to checkout
- Lack of tracking tools and performance metrics
They needed a complete eCommerce solution — one that balanced visual storytelling with technical reliability and marketing strength.
Solution Provided :
We helped Made-in-Pak build a strong digital foundation — combining design, development, and optimisation strategies to create a store that tells a story, ranks well, and sells effectively.
Solution Provided :
- Built a clean, user-friendly Shopify store with mobile-first design
- Developed detailed product pages with story-driven descriptions
- Created keyword-rich category pages to improve discoverability
- Structured internal linking for better crawlability and UX
- Implemented SEO best practices across all product and info pages
- Set up GA4 and enhanced eCommerce tracking
- Added upsell features and trust badges to boost conversions
- Built unified dashboards for marketing insights
- Improved speed and checkout experience for smoother purchases
With these efforts, the brand now has a digital home worthy of its handcrafted collection.
Steps of Work:
Benefit to the Solution :
Our approach provided more than just an online shop — it delivered a high-performing digital marketplace where heritage meets modern marketing, and every visitor journey is made smoother and more meaningful.
Cultural Experience Meets eCommerce
The store design reflects the charm and soul of handmade items — allowing customers to shop by story, material, or artisan, adding depth to every purchase.
Improved Search Visibility
Through targeted SEO and structured content, Made-in-Pak is now visible for craft-specific and category keywords, bringing in buyers who value uniqueness.
Increased Engagement
Detailed product pages, reviews, and quality visuals have kept users browsing longer and interacting more — building trust and interest.
Conversion-Optimised Experience
A polished checkout process, product bundling, and persuasive CTAs have lifted conversion rates significantly — without pushing too hard.
Insight-Led Growth
With advanced analytics in place, the team now understands user behaviour better — and is using real data to guide future product decisions.
Scalable eCommerce Foundation
From the backend to marketing tools, everything is built for expansion — making future promotions, product launches, or multi-language support simple to roll out.
We continue to support Made-in-Pak with SEO improvements, content creation, and seasonal campaign rollouts. As their catalogue expands, we’re helping turn every new product into a search-friendly, conversion-ready success.
Results:
Here’s what’s been achieved in the early stages:
- Store conversion rate increased by 34%
- 45+ new product keywords ranked within 60 days
- 70% increase in average session duration
- Bounce rate improved by 26%
- First 3 campaigns generated 2.3× return on ad spend
- Site speed improved by 39% on mobile devices
Testimonial:
“We always knew our products had heart — Zemash helped us give them a voice online. Their thoughtful store design and SEO work brought us traffic and buyers who truly connect with our mission. Couldn’t have asked for better support.”
Arslan Tariq
Founder, Made-in-Pak
Conclusion:
The Made-in-Pak journey proves that handcrafted products deserve a handcrafted digital presence. With the right eCommerce tools, SEO, and user-first design, we’ve helped transform tradition into a business that speaks to modern buyers — across borders.
Next Steps: We’re now exploring influencer partnerships, expanding category content, and building automated email flows to scale customer retention and loyalty.
💡 Let’s Build a Store That Sells Your Story — Beautifully and Boldly.