Company Overview:
Ashdown Music is a globally recognised name in the world of bass and guitar amplification. With a rich legacy of craftsmanship and a loyal artist following, their product line spans everything from powerful bass amps and boutique pedals to monitor loudspeakers and home audio systems.
Despite their reputation in the music community, Ashdown Music’s digital storefront wasn’t delivering the customer experience modern shoppers expect. The brand needed a Shopify solution that could match the performance and clarity of their audio gear — while also attracting more organic visitors to their expanding catalogue.
Challenges :
Ashdown Music came to us with a clear goal: improve their online store’s functionality and visibility while staying true to the character of the brand. But the starting point came with some hurdles:
- An outdated website with limited ecommerce capabilities
- Inefficient product categorisation and filtering
- Slow checkout experience and under-optimised product pages
- Minimal organic traffic for branded and non-branded keywords
- Inconsistent mobile experience
- No structured metadata or technical SEO foundations
- Difficult backend management for their internal team
The challenge wasn’t just technical — it was about enhancing the brand’s online presence without losing its distinctive voice and personality.
Solution Provided :
We built a Shopify store tailored to Ashdown Music’s unique product range, optimised for conversions, speed, and long-term organic growth.
Solution Provided :
- Full Shopify theme customisation aligned with brand identity
- Clean and intuitive product filtering by category, type, and series
- Mobile-optimised layouts for seamless on-the-go shopping
- Speed enhancements via asset optimisation and lazy loading
- SEO-friendly URLs, alt tags, and metadata structure
- Product schema and JSON-LD integration for rich results
- Category-based keyword research and optimisation
- Revamped product pages with benefits-driven content
- Setup of GA4, Search Console, and sales funnel tracking
- Staff training for easy backend management
From amps to accessories, we ensured every product had the spotlight it deserved.
Steps of Work:
Benefit to the Solution :
This project didn’t just deliver a better online shop — it gave Ashdown Music a digital showroom that captures their energy, precision, and quality.
Elevated Customer Experience
Whether browsing amps or FX pedals, users now enjoy a frictionless journey — with faster load times, clear navigation, and quick checkouts.
Search Visibility Rebooted
Through strategic optimisation and schema implementation, Ashdown’s products are now more discoverable across Google and other search platforms.
Stronger Brand Identity Online
The new store reflects the same quality and detail customers expect from Ashdown hardware — giving fans and newcomers alike a reason to stay.
Easier Store Management
With intuitive backend controls and structured product management, the Ashdown team can now update, launch, and scale with ease.
Increased Organic Revenue
Optimised listings and clearer calls-to-action are already driving stronger conversions — with improved search traffic and time on site.
Future-Ready E-Commerce
With Shopify’s scalability, Ashdown is now positioned to expand product lines, run global campaigns, and test new features without barriers.
We continue to assist Ashdown with seasonal campaign landing pages, technical SEO audits, and regular CRO insights — ensuring ongoing growth and refinement.
Results:
3 months to 10 months metrics confirm a positive impact on both sales and search performance:
- 61% increase in organic search traffic within 3 months
- Product page conversions up by 39%
- Average time on site improved by 44%
- Bounce rate reduced by 30%
- Page speed score increased from 52 to 91 (mobile)
- Ranking on page 1 for 80+ category and product-related keywords
Testimonial:
“From the very first call, the team understood our audience and what makes our brand tick. The new store not only looks brilliant — it performs even better. We’re already seeing better traffic, more sales, and great feedback from our customers.”
Mark Gooday
Founder, Ashdown Music
Conclusion:
By combining sharp design, smart SEO, and seamless Shopify functionality, we helped Ashdown Music build a store that’s as powerful and clear as their sound. It now works harder, ranks better, and delivers a richer experience for musicians worldwide.
Next Steps: We’re currently working with Ashdown to explore international SEO, product video integration, and improving cart abandonment flows to boost retention.
💡 Let’s Craft a Store That Sounds Right — and Sells Better.