Company Overview:
Divine Care Services Ltd is a trusted care provider offering personalised support for individuals wishing to live independently at home. Based in the UK, their services cover everything from personal care and companionship to supported living and health monitoring — all delivered with compassion and professionalism.
Their dedication to person-centred care deserved a website that reflected the same warmth, clarity, and trust. However, their existing website lacked structure, modern design, and the user-friendliness essential for clients, families, and healthcare partners to fully understand their offerings.
Challenges :
When Divine Care approached us, their digital presence didn’t reflect the heart of their services. The outdated design and confusing layout were affecting both trust and usability.
- Dated design that didn’t align with healthcare standards
- Poor navigation and unclear service descriptions
- Not mobile-friendly, affecting elderly users and families
- No visuals or messaging to convey warmth or care values
- Missing enquiry forms and contact paths
- No clear differentiation between home care and supported living
- Weak visibility in local searches for care services
These issues created a barrier between Divine Care and those seeking essential support — particularly during urgent or sensitive life moments.
Solution Provided :
Our focus was to build a website that inspires trust, comfort, and clarity — while also performing technically across devices and supporting local discoverability.
Solution Provided :
- Fully responsive website tailored for accessibility and clarity
- Created distinct sections for Home Care and Supported Living Services
- Wrote warm, empathetic content in plain, approachable language
- Added icons and visuals to guide understanding of care options
- Clear CTAs and enquiry forms placed across key pages
- Integrated Google Maps and service area details
- Designed with high-contrast colours and readable fonts for all ages
- SEO-ready build with location and service keywords included
- Embedded review sections and accreditations to build trust
The result was a complete transformation — a website that reflects the heart of Divine Care’s mission while supporting the practical needs of clients and their families.
Steps of Work:
Benefit to the Solution :
The redesign wasn’t just visual — it redefined how clients and their families understand and access Divine Care’s support.
Clearer Service Understanding
Visitors can now easily differentiate between the home care and supported living services — reducing confusion and helping them take action quicker.
A Warmer Digital Welcome
The gentle tone, supportive visuals, and improved structure offer a more reassuring experience — especially important for families facing stressful decisions.
Accessible Across All Devices
Whether using a smartphone, tablet, or desktop, users of all ages can explore the site comfortably and with confidence.
Boosted Local Discovery
With service-based SEO in place, Divine Care is now showing up for local searches like “home care in [location]” and “supported living near me”.
Encouraging Enquiries
The improved flow, form placement, and service details have made it easier for users to ask for help — and for the team to respond quickly.
Designed for Care, Built for Growth
As Divine Care expands its offerings or support areas, the site can grow with them — with no need for further redesigns.
We continue to assist Divine Care with small updates, content refinement, and accessibility audits to ensure their site stays inclusive, effective, and easy to use.
Results:
Divine Care has seen noticeable improvements after this upgradation:
- 64% increase in visits from mobile users
- Average time on site doubled
- Contact form submissions up by 47%
- More inquiries from family members searching for elderly care
- Improved performance in local health-related search results
- Website now fully accessible and CQC-compliant
Testimonial:
“The new website has truly lifted our online image. Families now say it feels warm, clear, and easy to use — and we’re seeing more enquiries than ever. It’s made a huge difference for both us and our clients.”
Patricia Ayinde
Director, Divine Care Services Ltd
Conclusion:
For care-focused businesses, trust starts with clarity — and this website now delivers both. With improved structure, messaging, and visibility, Divine Care Services is better equipped to support the people who matter most.
Next Steps: We’re currently planning to add a blog with family advice, care resources, and community updates — further building trust and engagement.
💡 Let’s Make Your Website a Place of Comfort and Confidence — for Every Visitor.