Company Overview:
Pearl Consultancy offers expert guidance for organisations operating within the healthcare and childcare sectors. Their approach blends compliance expertise with strategic planning, helping nurseries, early years providers, and care services meet regulatory requirements while delivering quality services.
As a trusted name in consultancy, Pearl needed a modern, professional digital presence that accurately reflected their specialism, values, and broad service offering. However, their previous website lacked structure, clarity, and the technical performance needed to support future growth and client engagement.
Challenges :
When Pearl Consultancy approached us, their online platform wasn’t aligning with their growing reputation or audience expectations. A complete redesign was essential.
- Outdated site with unclear navigation
- Limited mobile responsiveness
- Content-heavy pages with poor structure
- No central focus on childcare services
- Difficult for users to submit enquiries
- Lacked credibility-building elements (testimonials, service clarity, trust signals)
- No SEO foundation for organic reach
Their digital presence was holding them back — visitors weren’t converting, and the site didn’t communicate their expertise effectively.
Solution Provided :
We delivered a bespoke WordPress website tailored to Pearl’s consultancy model, enabling better engagement, improved functionality, and stronger online credibility.
Solution Provided :
- Developed a fully responsive, clean, and modern design
- Restructured website pages to clearly separate services (childcare vs healthcare)
- Integrated clear call-to-actions across all service pages
- Created a user-friendly consultation request form
- Added testimonial section and visual trust markers
- Implemented on-page SEO best practices
- Developed scalable backend architecture for future updates
The new website reflects Pearl’s professionalism while offering a seamless experience for visitors looking to explore their services or book a consultation.
Steps of Work:
Benefit to the Solution :
Our approach to this project delivered significant benefits across multiple areas:
Stronger Digital Credibility
The new site now mirrors Pearl Consultancy’s expertise — building trust from the first click with modern visuals and clear messaging.
Better User Experience
Mobile-first design, simplified navigation, and clean structure ensure a smooth experience for every visitor, increasing the likelihood of enquiry submissions.
More Focused Messaging
By splitting services into dedicated sections, potential clients can now easily understand how Pearl can support their specific needs — whether they’re setting up a nursery or auditing a healthcare facility.
Lead Generation & Conversion
A well-placed contact form and stronger trust elements improved conversions, with more visitors taking the step to request a consultation.
Scalable & Self-Sufficient
Built on WordPress, the site is now easy to update and expand internally — allowing Pearl’s team to manage blogs, services, and content without outside help.
Improved Content Clarity
Well-structured copy and simplified service explanations have made the site more accessible and effective in guiding user actions.
We remained actively involved post-launch — offering guidance, handling tweaks, and supporting Pearl’s SEO and performance goals as they moved forward.
Results:
In the months following the website launch, Pearl Consultancy reported:
- 41% increase in enquiry form submissions
- Bounce rate reduced by 27%
- Average time-on-site improved by 38%
- Page load speed improved by 45%
- Childcare service pages now ranking in the top 20 positions for key search terms
Testimonial:
“We felt understood from the very first meeting. The Zemash team delivered a site that speaks our values and works exactly as we’d hoped. It’s easy to use, looks fantastic, and our clients love it.”
Aisha Malik
Founder, Pearl Consultancy
Conclusion:
Our work with Pearl Consultancy shows how tailored design and thoughtful content strategy can transform a consultancy’s digital presence. By combining user-focused design with scalable tech and SEO clarity, we helped Pearl stand out in a niche industry while opening new paths for growth and engagement.
Next Steps:
We’re now exploring further improvements including blog integration, lead magnets, and structured SEO campaigns to drive more organic enquiries.
💡 Let’s Create a website That Builds Trust, Drives Action, and Grows with You