Company Overview:
American Homes Online is a forward-thinking real estate marketing firm based in the United States, delivering innovative solutions to property professionals and agencies. From AI-powered blogging to property listings and SEO tools, AHO helps agents and agencies showcase homes more effectively, drive traffic, and increase enquiries.
While their expertise in digital real estate was strong, their own platform needed modernisation. Their previous website lacked structure, speed, and scalability — and didn’t offer a self-service listing option for users, limiting growth and client satisfaction.
That’s where we stepped in — to rebuild and reimagine their website as a dynamic tool for both internal teams and users.
Challenges :
AHO had the vision — but their digital infrastructure wasn’t keeping pace. The following hurdles were impacting growth and usability:
- Outdated website with a cluttered interface
- No self-listing system for users
- Weak mobile responsiveness
- Difficult backend for content management
- Inconsistent visual design and messaging
- Lacked clear conversion paths and CTAs
- Poor performance in property-related keyword searches
- Missing social and SEO integration for listings
These limitations were holding back both functionality and user trust — two essentials in the real estate marketing space.
Solution Provided :
We delivered a custom-built real estate website that combines smart design with practical functionality. The aim was simple: give AHO the tools to scale their services while allowing users to take control of their own property promotion.
Solution Provided :
- Custom-designed WordPress platform tailored for property marketing
- Integrated self-service listing system for users
- Optimised layout for mobile and tablet browsing
- Flexible CMS setup to manage blogs, listings, and agent profiles
- SEO-ready site structure with real estate keyword optimisation
- Blog & listing templates aligned with AI-enhanced content generation
- Integrated social media sharing for every listing and blog
- On-page SEO and meta structure for each content type
- Streamlined navigation and improved performance across pages
- Conversion-focused CTAs and enquiry forms throughout
The result: AHO now has a platform that does justice to its own digital marketing services — and empowers users to participate directly in their property promotion.
Steps of Work:
Benefit to the Solution :
This was more than a site refresh — it was a total transformation in how AHO operates digitally.
Empowered User Experience
Users can now create and publish listings without admin involvement — saving time and adding value instantly.
Improved Credibility & Usability
The refined design and consistent branding now match the innovation AHO offers in the market — making a stronger impression from the first click.
Stronger SEO Foundations
Listings and blogs are now optimised with structured meta data, keyword targeting, and clean code — ensuring better visibility in search engines.
Frictionless Social Sharing
Integrated social media tools allow listings to be instantly shareable across platforms like Facebook and LinkedIn — boosting reach with no extra effort.
Faster, Leaner, Smarter
From the backend to the front-end experience, everything runs more smoothly — supporting both performance and future content expansion.
Customised for Growth
Whether AHO wants to introduce paid listing tiers, featured agent profiles, or location-specific filters — the site is now fully equipped to grow with them.
We continue working with AHO to enhance their platform further — exploring features like analytics dashboards, premium listings, and API connections with property marketplaces.
Results:
Since launch, the new website has delivered:
- 61% increase in listing submissions
- 44% longer average time on page for blog content
- Site load speed improved by 48%
- User registrations up by 37%
- Social shares of listings increased 2.7×
- Reduced admin burden on internal support teams
Testimonial:
“The new website has given our brand a serious boost. It’s clean, fast, and finally reflects who we are — and what we offer. Our clients love being able to manage their own listings, and the feedback has been overwhelmingly positive.”
Ashley Peterson
Founder, American Homes Online
Conclusion:
From a static website to a dynamic listing hub — AHO’s digital journey shows how modern tools and clean design can simplify operations, elevate user experience, and support long-term scalability in the competitive property tech space.
Next Steps: We’re now exploring multilingual listings, featured post highlights, and advanced filters to personalise search results.
💡 Let’s Create a Website That Works as a Real Tool — Not Just a Digital Flyer.