Company Overview:
At Home Care Ltd is a trusted provider of home-based healthcare services across the UK. From light household support to full live-in care, their approach is centred around compassion, respect, and personalised service.
With a growing demand for quality in-home care, the organisation needed a digital platform that reflected the warmth, professionalism, and reliability of its services. Their old website lacked structure, visual clarity, and user-friendliness — making it difficult for families and individuals to understand available care options or get in touch.
Challenges :
When we started working with At Home Care Ltd, the digital experience didn’t reflect the high-quality care they provided.
- The website design was outdated and text-heavy
- Navigation was unclear, especially for elderly users and carers
- No clear service breakdown or dedicated pages
- Forms were clunky and often didn’t work
- The site wasn’t mobile-friendly, limiting access on phones and tablets
- Lacked emotional appeal and trust-building elements
- No proper SEO structure or local service targeting
In a sector where trust is everything, their online presence was working against them — and costing valuable enquiries.
Solution Provided :
We delivered a fully custom website tailored to their audience — built to be accessible, empathetic, and informative. Our focus was on simplicity, warmth, and ease of use across all devices.
Solution Provided :
- Designed a clean, accessible WordPress site with intuitive navigation
- Created individual pages for each care service with clear descriptions
- Used calming colours, warm imagery, and large readable fonts
- Added quick enquiry buttons and user-friendly contact forms
- Highlighted trust signals: accreditations, testimonials, and carers’ profiles
- Optimised content with human-first tone and gentle, respectful language
- Built fully responsive design for mobile, tablet, and desktop use
- Added an easy-to-manage backend for their internal team
The result was a calm and comforting website experience — designed to reassure, inform, and convert.
Steps of Work:
Benefit to the Solution :
This was more than a redesign — it was a shift in how At Home Care presents its services to people in moments of real need.
More Reassuring First Impressions
With a soft colour palette, natural photos, and simpler copy, the site now feels personal and inviting — helping families feel more at ease from the first click.
Improved Accessibility for All Ages
From easy-to-read text to mobile-friendly buttons and forms, the site was built with elderly users and carers in mind.
Dedicated Pages
Each service — from Respite Care to Live-In Support — now has its own page, allowing visitors to explore options and find exactly what they need.
Easier Enquiries = More Conversations
A cleaner contact flow with fewer clicks and more visible CTAs has led to more visitors reaching out for consultations and support.
A Better Reflection of Their Ethos
Now the website matches the compassion and care the At Home Care team provides every day in real life — authentic, reassuring, and dignified.
Scalable for Future Services
The backend now allows for quick additions of new care offerings, locations, or testimonials — without requiring a rebuild.
We continue to assist the At Home Care team with minor updates, seasonal content changes, and performance checks to ensure ongoing success.
Results:
In just a few weeks post-launch, the website has delivered significant improvements:
- 61% increase in time spent on site
- Mobile bounce rate dropped by 40%
- 2× more form submissions via the contact page
- Improved ranking for “home care in [location]” terms
- Positive feedback from carers and clients on usability
- Over 70% of users now engage with more than 2 pages per visit
Testimonial:
“The new website feels like an extension of our care — gentle, helpful, and easy to understand. Our clients and their families find it easier to reach out, and we’re proud of the way it represents who we are.”
Sarah Hughes
Care Coordinator, At Home Care Ltd
Conclusion:
With a gentle design, meaningful structure, and built-in accessibility, At Home Care’s website now does what their team does best — provide comfort, clarity, and connection. It’s a home for their brand, and a helping hand for those searching for care.
Next Steps:
We’re now looking to build a library of client stories and video testimonials, as well as add multilingual support to improve inclusivity.
💡 Let’s Build a Website Converts More & Cares as Much as You Do.