Company Overview:
Garnet Services Limited connects outstanding healthcare professionals with high-quality roles across the UK. With a focus on both recruitment and human resource solutions, they work closely with organisations and candidates to ensure the right match — every time.
As their services expanded, Garnet needed a digital presence that reflected their professionalism, sector knowledge, and ability to deliver tailored staffing solutions across multiple healthcare roles. Their previous website didn’t support this vision, lacked structure, and failed to create a compelling user journey.
Challenges :
When Garnet Services approached us, their digital foundation wasn’t equipped to support growth, visibility, or conversions.
- Unclear site navigation with no service separation
- Outdated design that didn’t convey trust or sector focus
- No streamlined method for candidates or clients to make enquiries
- Lacked key content areas to highlight recruitment specialisms
- No integration of brand tone and employer appeal
- Mobile responsiveness and SEO setup were poor
Without a clear path for interaction or a polished digital brand, Garnet was losing opportunities to engage both clients and healthcare professionals.
Solution Provided :
We developed a clean, professional, and recruitment-focused WordPress website designed to enhance user experience, build trust, and increase conversions.
Solution Provided :
- Designed a healthcare-relevant, polished interface
- Created distinct service sections (recruitment, staffing, executive search)
- Integrated enquiry and application forms with optimised CTAs
- Developed easy navigation for both employers and job seekers
- Applied SEO structure for industry-specific visibility
- Delivered a fully editable backend for internal content updates
- Optimised performance across all devices
The final website speaks directly to Garnet’s two key audiences — employers and candidates — while supporting their operational and marketing goals.
Steps of Work:
Benefit to the Solution :
Our strategic rebuild of the Garnet Services website delivered significant improvements across functionality, design, and business impact.
Professional Online Identity
The new site positions Garnet as a trustworthy healthcare recruitment partner — with visuals, structure, and content all working together to support credibility.
Better User Segmentation
Separate pathways for employers and candidates ensure that each audience gets the information and experience most relevant to them.
Stronger Enquiry Flow
Strategic placement of contact and job application forms has increased the number of qualified leads and submissions from potential candidates.
Clearer Service Definition
Dedicated sections now explain Garnet’s recruitment, staffing, and executive services in detail — helping clients choose the right solution confidently.
Internal Content Control
With a user-friendly CMS, the team can now update job listings, publish blogs, and expand services independently.
Mobile and SEO Readiness
Performance optimisations and SEO structuring mean the site is discoverable, fast-loading, and future-proof across all devices.
💡 Post-Launch Support: Following launch, we continued to assist with troubleshooting, minor content adjustments, and SEO guidance to ensure Garnet’s new platform could support their fast-paced recruitment operations.
Results:
Though still in the early stages post-launch, the following metrics show encouraging signs:
- Enquiry forms up by 37% within two months
- Candidate application completion rates improved by 42%
- Bounce rate reduced by 25%
- Healthcare staffing pages ranking in top 10 for key local terms
- Team managing blog posts and job listings in-house successfully
Testimonial:
“Our new site has been a game changer. It’s professional, easy to use, and speaks exactly to who we are. The Zemash team made the whole process smooth from start to finish.”
Sarah O’Connell
Director, Garnet Services
Conclusion:
Our work with Garnet Services shows how thoughtful digital execution can elevate a recruitment firm’s brand, streamline user journeys, and open new opportunities for engagement. Their website now stands as a reliable tool for attracting talent and securing clients.
Next Steps: We’re now exploring deeper content marketing integration, advanced analytics, and candidate resources to enhance ongoing engagement.
💡 Let’s Build a Converting Website That Opens Doors — for You and Your Clients.