Company Overview:
Hireaiexperts is a leading UK-based recruitment agency focused exclusively on sourcing and placing AI talent. From deep learning engineers to machine learning specialists, they connect startups and enterprises with professionals who match both skill and culture.
While their services were highly specialised, their online presence wasn’t keeping pace with their growth. The website didn’t reflect their authority in AI hiring, lacked modern tools, and failed to engage visitors meaningfully. They needed a complete digital rebuild — one that would appeal to both employers and jobseekers.
Challenges :
At the time of onboarding, HaeX faced several digital roadblocks that hindered their ability to attract and convert users:
- A generic website that didn’t reflect their AI focus
- No tailored user journey for recruiters or candidates
- Missing tools that could support career exploration or hiring decisions
- Weak SEO for industry-specific search terms
- No visibility in voice and conversational search
- Limited trust elements and underwhelming CTAs
- A high bounce rate due to unclear service pathways
In a niche as competitive as AI staffing, these gaps meant they weren’t standing out — or building enough confidence with their target audience.
Solution Provided :
Our mission was to create a smart, intuitive digital experience — not just a polished website. We combined modern design with search-focused strategies and custom-built tools to serve both recruiters and jobseekers alike.
Solution Provided :
- Designed a new, responsive WordPress site with dual user flows
- Built interactive tools for candidate CV reviews, job match scoring & role insights
- Created career-focused resources tailored to AI professionals
- Developed recruiter-side tools for shortlisting, posting roles, and filtering CVs
- Crafted SEO and AEO content around real questions and pain points
- Used structured data and schema to boost search appearance
- Focused on intent-driven phrases
- Integrated lead capture forms and tracking for both sides of the funnel
- Optimised page load speed and mobile usability
This wasn’t just a site refresh — it was a digital ecosystem built to nurture, guide, and convert every visitor.
Steps of Work:
Benefit to the Solution :
The transformation at HaeX went far beyond SEO. We created a meaningful user experience that actively helps both sides of the hiring process.
Dual-Purpose Website
Recruiters and candidates now follow tailored paths that feel relevant — no confusion, just the right content at the right time.
Search-Friendly Content
With conversational AEO strategies, the site now appears in AI-related voice searches and snippet boxes — driving smarter, high-intent traffic.
Career & Hiring Tools
Custom tools such as ATS CV checker, and cover letter writer make the site more than a brochure — they make it useful.
Funnel-Ready for Conversion
With better CTAs, simplified navigation, and optimised speed, users are now more likely to stay, explore, and convert — whether applying or hiring.
Structured for Scalability
The WordPress backend allows easy publishing of roles, updates to career tools, and the addition of new AI-related niches or service areas.
Built-in Trust & Transparency
With testimonials, featured universities, success stats, and FAQs, the site speaks directly to the needs of cautious employers and career seekers.
We continue to support Hireaiexperts with SEO audits, content creation, and new tool development based on user behaviour insights.
Results:
After the relaunch, HaeX saw strong early improvements:
- Website traffic increased by 61% in the first quarter
- 4× growth in organic traffic for “AI hiring UK” terms
- Career tool usage up 5.5× compared to blog engagement
- Time on site increased by 43%
- 3× more enquiries submitted through job/recruiter forms
- Featured in AI staffing snippets on Google and Bing
Testimonial:
“We didn’t just get a website — we got a platform that supports our full hiring process. From the layout to the tools, everything feels designed for how we work. The team understood our niche perfectly and brought it to life online.”
Hamza Majeed
Managing Director, Hireaiexperts
Conclusion:
Through smart design, targeted optimisation, and innovative tool development, Hireaiexperts now has a digital space that mirrors their real-world expertise. It engages, informs, and converts — turning visitors into candidates, clients, and long-term partners.
Next Steps:
Next up, we’re expanding the toolset with AI-powered resume feedback, launching educational content for hiring managers, and enhancing page interlinking for better discoverability.
💡 Let’s Build Digital Tools That Guide, Convert, and Inspire Action.