Company Overview:
Kingsfield IT is a trusted name in IT services, providing tailored technology solutions for businesses across the UK. From managed IT support to cloud systems and hardware procurement, they’ve built a reputation for reliability and long-term client partnerships.
Despite their strong offline presence, Kingsfield’s digital identity didn’t match their professional standards. Their website was outdated, slow, and not reflecting their true capabilities — and their online visibility was minimal. They approached us to reimagine their web experience and help bring in more qualified traffic through organic channels.
Challenges :
When Kingsfield joined hands with us, several areas required immediate improvement:
- A dated website that no longer represented the brand
- Poor mobile responsiveness and clunky navigation
- Inconsistent on-page structure and missing metadata
- Weak keyword targeting with little to no organic reach
- Limited visibility in local and national search results
- No structured tracking to monitor engagement or leads
The team had a strong service model — but the website wasn’t supporting their marketing goals or attracting the right audience.
Solution Provided :
We launched a website redesign and SEO strategy tailored to Kingsfield’s industry and audience. The aim was not only to refresh the look and feel but to create a lead-focused platform that would perform well on search engines.
Solution Provided :
- Developed a new, responsive website aligned with brand tone
- Improved user journey through simplified site architecture
- Conducted detailed keyword research and competitor mapping
- Created optimised service pages with high-intent content
- Fixed broken links, redirects, and technical errors
- Added local SEO elements to boost regional presence
- Integrated tools like Hotjar, Meta Pixel & Clarity
- Installed Google Analytics 4 and Google Tag Manager
- Introduced lead-tracking via forms and call events
The result is a faster, smarter website that’s optimised for both users and search engines — and built to convert.
Steps of Work:
Benefit to the Solution :
Our approach delivered more than just visual improvements — it created a high-performing, search-optimised platform that’s driving measurable growth and smarter decision-making across the business.
Stronger Brand Presence
The refreshed website has given Kingsfield a professional, modern platform that reflects their expertise and builds trust with first-time visitors.
Organic Growth Foundation
With focused keyword targeting and SEO best practices, the site now ranks for industry-relevant terms, laying the groundwork for consistent organic traffic.
Better User Engagement
Improved navigation, fast-loading pages, and mobile responsiveness have made the site more accessible and enjoyable — increasing time on site and page views.
Lead Generation Ready
Conversion-friendly layouts, clear CTAs, and integrated tracking have enabled the team to monitor form fills and calls — leading to better sales conversations.
Local Visibility Boost
With enhanced local SEO, Kingsfield has begun ranking for key regional queries — making it easier for businesses nearby to discover their services.
Performance Monitoring
GA4 and Tag Manager offer complete visibility into user behaviour, helping the team make smart, data-informed decisions about future improvements.
Our collaboration continues with monthly SEO updates, regular audits, and technical support. As new services roll out and content expands, we’re ensuring that Kingsfield’s site remains agile, competitive, and optimised for long-term success.
Results:
As the project is ongoing, early progress includes:
- 41% improvement in page load speed
- 75+ target keywords ranking on page one
- 2× increase in form enquiries within the first 3 months
- Bounce rate reduced by 18%
- Mobile usability score now 96/100
- Increased session duration and scroll depth
Testimonial:
“Working with Zemash has been a game-changer. Their ability to understand our vision and turn it into a high-performing website — while improving our search visibility — has made a real impact. We finally feel proud of our online presence.”
Emma Clarke
Head of Operations, Kingsfield IT
Conclusion:
The Kingsfield case shows how thoughtful design and strategic SEO can elevate a company’s digital profile. With a strong foundation now in place, we’re helping them grow their audience, capture more leads, and stay ahead in a competitive industry.
Next Steps:
We’re now focusing on expanding Kingsfield’s content strategy, launching targeted landing pages, and enhancing lead qualification with smart form flows and heatmaps.
💡 Ready to Refresh Your Digital Presence and Drive Real Results? Let’s Build It — Together.