Company Overview:
Lifti is a modern platform that bridges the gap between travellers and people needing to ship items quickly and affordably. By using blockchain technology, Lifti ensures a secure and transparent way to connect those with spare luggage space to those looking for cost-effective delivery — all while reducing travel expenses for the traveller.
With such a revolutionary model, Lifti needed a digital presence that matched their innovative vision. From branding and performance to user trust and visibility, they required a full-stack digital setup that could support both their product and their go-to-market strategy.
Challenges :
Lifti came to us at the concept stage with a promising idea but without a digital infrastructure to support launch or growth. Key hurdles included:
- No live website or brand-ready platform
- Lack of clarity in communicating the unique value proposition
- No visibility on search engines or paid channels
- No tracking system for user behaviour or campaign insights
- Need for a scalable digital strategy to attract both travellers and shippers
Our challenge was to take an idea and build it into a credible, conversion-ready presence — from scratch.
Solution Provided :
We worked closely with the Lifti team to develop a full-scope digital foundation — from brand messaging and design, to technical SEO and paid traffic campaigns. Every decision was guided by performance, scalability, and user clarity.
Solution Provided :
- Built a secure, blockchain-integrated website with clean UX/UI
- Crafted value-led messaging for homepage and user flows
- Conducted market and keyword research for SEO targeting
- Created foundational SEO structure across all key pages
- Set up Google Ads campaigns targeting early adopter segments
- Installed GA4, GTM, and Meta Pixel for user tracking
- Designed landing pages optimised for conversions
- Built out retargeting audiences for future ad campaigns
Our integrated strategy ensured that Lifti wasn’t just online — it was prepared to grow from day one.
Steps of Work:
Benefit to the Solution :
Our combined efforts gave Lifti a digital launchpad that is not only attractive and user-ready — but built to perform, attract, and evolve with their business model.
Trustworthy First Impressions
With a sleek, modern site and clear value messaging, Lifti now stands out as a credible tech-forward platform in the eyes of new users.
Organic Visibility within 45 Days
Targeted SEO efforts helped Lifti start appearing for high-intent search terms right after launch — positioning them early in a competitive space.
Ad Campaign Readiness
With custom tracking and a solid ad setup, Lifti could test paid channels quickly and begin gathering real-time user data to inform strategy.
Efficient User Journeys
By defining separate paths for travellers and shippers, the site helps users find what they need faster — increasing engagement and reducing bounce.
Performance & Tracking Confidence
GA4 and Meta Pixel give Lifti full visibility into what’s working — and what needs adjustment — enabling smarter optimisation as traffic scales.
Built for Expansion
The platform is now ready to support future functionality, new markets, and promotional campaigns without major overhauls.
Our collaboration continues with ad testing, SEO improvements, and landing page development. As the platform grows, we’re helping Lifti stay agile and relevant through data-informed digital decisions.
Results:
Early performance indicators show strong momentum:
- Site launched with 95/100 mobile speed score
- Bounce rate lowered by 21% after UX improvements
- 30+ SEO keywords ranked in the first 45 days
- 2.6× higher CTR on ads vs. industry average
- Meta Pixel collected 1,000+ retargeting profiles within 8 weeks
- Visitors from 9 countries in the first month of paid campaigns
Testimonial:
“Launching Lifti was a big vision — but Zemash made it real. Their end-to-end support helped us go from idea to active platform with clarity, confidence, and results. Their team felt like an extension of ours.”
Arslan Waleed
Founder, Lifti.io
Conclusion:
Lifti is proof that great ideas need more than development — they need structure, strategy, and execution. By focusing on every layer of digital performance, we helped transform a vision into a scalable, data-backed platform ready to disrupt the logistics and travel space.
Next Steps:
We’re now enhancing conversion strategies, expanding into multilingual SEO, and preparing country-specific landing pages to support Lifti’s growth in global markets.
💡 Let’s Turn Bold Ideas Into High-Impact Digital Platforms — Together.