Company Overview:
McCampus is a UK-based consultancy delivering strategic business and IT solutions for modern organisations. From business growth planning to cyber security, their wide-ranging expertise bridges the gap between digital innovation and business execution.
As McCampus expanded its services, it became clear that their digital presence needed a full refresh. The old site lacked clarity, modern design, and failed to position them as a dynamic, full-spectrum consultancy.
Challenges :
Before partnering with us, McCampus’s website was not supporting their brand or converting visitors effectively. A rebuild was essential.
- Overloaded pages with no clear service breakdown
- Weak visual identity that didn’t reflect their professionalism
- No clear conversion path for consultation requests
- Lacked performance on mobile and tablet devices
- No clear emphasis on IT staffing, recruitment, or AWS services
- Poor backend structure that made updates difficult
- Limited SEO optimisation for business services keywords
Their digital platform was holding back lead generation, brand positioning, and internal efficiency.
Solution Provided :
We designed and developed a clean, conversion-ready WordPress website aligned with McCampus’s diverse service areas and professional tone.
Solution Provided :
- Developed a sleek, modern UI with a business-focused layout
- Created dedicated pages for consultancy and IT solutions
- Integrated CTA buttons and enquiry forms across all service areas
- Designed visuals that match McCampus’s brand identity
- Built on WordPress for full internal control and scalability
- Embedded SEO best practices and keyword structure
- Implemented clear navigation tailored to diverse audience needs
The new website empowers McCampus to present its full service offering with clarity and confidence, while also serving as a tool to drive enquiries and leads.
Steps of Work:
Benefit to the Solution :
The transformation delivered value beyond just design — it helped McCampus improve communication, credibility, and operational efficiency:
Professional Brand Positioning
A modern website now reflects McCampus’s authority and professionalism — building trust from the first visit.
Enhanced User Navigation
Visitors can now explore services by category, making it easier to find the support they need, from IT staffing to business consulting.
Higher Conversion Opportunities
Clear contact points and structured service areas led to more enquiries from businesses seeking specific consultancy support.
Better Representation of Services
McCampus’s full range of IT and business offerings are now clearly defined — especially new areas like cyber security and AWS staffing.
Optimised for Growth
Built with scalability in mind, the WordPress backend allows internal updates, service expansion, and ongoing content publication.
Technical Confidence
Mobile responsiveness, performance optimisation, and SEO structuring now ensure the site works efficiently and ranks more effectively.
Following the launch, we offered hands-on support — assisting with updates, addressing questions, and fine-tuning the site to support McCampus’s evolving service portfolio.
Results:
Although recently launched, early indicators show:
- Enquiries up by 33% in the first 60 days
- Website bounce rate reduced by 29%
- Mobile performance score improved from 55 to 91
- New services ranking on page 1 for regional searches
- Visitor time-on-site increased by 40%
- Internal team fully managing updates without external help
Testimonial:
“We needed more than just a new website — we needed a platform that reflected who we are and what we do. Zemash delivered exactly that. The site now gives our team and clients the confidence to grow.”
Zeo William
Operations Director, McCampus
Conclusion:
Our partnership with McCampus demonstrates how thoughtful web design and structure can support a growing consultancy in presenting complex services with clarity. From brand credibility to lead generation, the new site lays a digital foundation for long-term success.
Next Steps:
We’re currently planning to integrate a blog, live chat, and additional lead capture tools to further boost performance and client engagement.
💡 Ready to Elevate Your Brand/Website with a High-Converting Website? Let’s Make It Happen.