Company Overview:
Nottingham Auto Recovery is a trusted name in vehicle recovery and emergency roadside services across Nottingham and the Midlands. Whether a customer is stranded with a flat tyre, needs towing after an accident, or simply requires fast breakdown support — their skilled team is available 24/7 to help.
Their wide range of services includes towing, luxury vehicle transport, mobile tyre repair, and on-the-spot puncture solutions. As the business grew, so did the need for a website that clearly communicated these services and helped people in need reach them — fast.
Challenges :
Before the redesign, Nottingham Auto Recovery’s website lacked the clarity, speed, and trust elements needed to convert distressed drivers into enquiries.
- Outdated design and poor mobile usability
- No immediate call-to-action or 24/7 contact prompts
- Weak page structure and service separation
- No visual showcase of services or vehicles
- Lacked trust-building elements such as reviews or badges
- Difficult for users to understand the process or request help
- No SEO setup for local breakdown-related keywords
In the fast-paced world of roadside recovery, every second counts — and the old website wasn’t working fast enough.
Solution Provided :
We delivered a high-performance WordPress website designed specifically for urgency, clarity, and trust — built to serve both the business and its customers effectively.
Solution Provided :
- Clean, mobile-first design for faster on-the-go access
- Call buttons and emergency contact prompts across all pages
- Created distinct service pages for towing, transport, and tyre fitting
- Designed visual blocks explaining the recovery process step-by-step
- Added testimonials, service badges, and regional trust markers
- Optimised all pages for local SEO targeting breakdown keywords
- Set up a WordPress backend allowing easy updates and image uploads
Now, Nottingham Auto Recovery has a digital presence that matches its on-road performance — fast, reliable, and professional.
Steps of Work:
Benefit to the Solution :
This project wasn’t just about design — it was about building confidence, reducing friction, and improving access in high-stress situations.
Increased User Trust
Modern design, local signals, and visual service validation now give visitors confidence in choosing Nottingham Auto Recovery — even during urgent breakdowns.
Faster Access to Help
With direct call buttons, fast-loading pages, and a simplified mobile experience, users can now contact help within seconds.
Clearer Communication
Each service now has its own space, with short, action-focused descriptions and helpful visuals that show what to expect.
Better Lead Flow
Stronger CTAs and a cleaner interface have led to more phone calls and contact form submissions — even outside of peak hours.
Local SEO Visibility
With proper optimisation, the site is now ranking in Google for high-intent searches like "car recovery Nottingham" and "mobile tyre fitting near me".
Internal Flexibility
The WordPress build allows the Nottingham Auto Recovery team to update gallery images, add locations, and publish service updates easily.
💡Ongoing Support & Partnership: We remained on hand after the launch to fine-tune loading speed, make content updates, and support the client with local SEO enhancements.
Results:
Within just weeks of launch, the business saw real-world improvements:
- 47% increase in mobile calls through the website
- Bounce rate decreased by 34%
- Website speed improved by 52%
- Ranking on Page 1 for 50+ local search terms
- Better tracking of service-specific enquiry rates
- Visitors now spend more time browsing service options
Testimonial:
“The new website truly reflects the speed and professionalism we promise on the road. It’s simple, clean, and our customers love how easy it is to get in touch — even in a rush.”
Kamran Shah
Owner, Nottingham Auto Recovery
Conclusion:
Our work with Nottingham Auto Recovery proves how the right digital approach can enhance emergency services online. With a fast, reliable, and mobile-friendly platform, we helped the business improve visibility, accessibility, and customer trust.
Next Steps: Plans are now in motion to introduce live location tracking, online booking for mobile tyre services, and real-time customer support features.
💡 Need a Website That Works When Every Second Counts? Let’s Get You Rolling.