Company Overview:
Provirtualassist is a London-based headhunting agency connecting businesses with top-tier offshore virtual assistants. From admin support and sales to operations and beyond — they help businesses of all sizes find skilled, reliable remote talent from around the world.
Despite their growing client base and strong global reach, their online presence lacked the clarity, structure, and visibility needed to match their full potential. The website wasn’t reflecting the value they offered, and their search visibility wasn’t delivering leads from the right audiences.
They approached us to realign their digital foundation with their mission — to bridge the gap between overseas talent and global businesses.
Challenges :
Before we stepped in, Provirtualassist’s digital performance was falling short on several key fronts:
- Outdated website with a confusing user journey
- Poor SEO visibility for niche and service-specific keywords
- Low performance in answer-based search (voice & conversational queries)
- Lacked clarity in messaging and service categorisation
- No clear conversion paths or CTAs
- Slow site loading, especially on mobile devices
- Missing schema and structured data, limiting visibility in featured snippets
These issues meant that while the services were strong, the site wasn’t doing enough to capture or convert interest — especially from high-intent business users.
Solution Provided :
We created a custom strategy to improve both visibility and conversion — blending modern website design with targeted SEO and advanced Answer Engine Optimisation (AEO) to capture today’s more conversational, intent-driven search trends.
Solution Provided :
- Designed a fresh, fast-loading WordPress website from the ground up
- Structured the content around buyer needs and assistant services
- Added friendly, conversational language to capture voice and AI-powered searches
- Crafted dedicated services pages (e.g., Part Time VA, Admin VA, Marketing VA)
- Developed keyword clusters with intent-rich terms and questions
- Built a scalable CMS for easy service expansion
- Added trust elements: testimonials, stats, process visuals
- Improved mobile experience and navigation flow
- Tracked performance with GA4 and set up lead goal conversions
Together, these updates helped Provirtualassist engage modern searchers — whether they typed, tapped, or spoke their queries.
Steps of Work:
Benefit to the Solution :
The improvements weren’t just technical — they shifted how Provirtualassist connects with its audience, from visibility through to action.
Higher Visibility in Smart Search Results
Thanks to optimised AEO techniques, Provirtualassist now appears more frequently in featured answers and voice results — meeting users right when they’re asking the questions that matter.
Clearer Communication
The new layout and content give visitors a quicker grasp of services and benefits, leading to faster decisions and fewer drop-offs.
More Qualified Leads
Service-specific pages with strong CTAs guide users naturally towards making an enquiry — helping separate browsers from buyers.
Improved Mobile Experience
The mobile-optimised layout ensures that busy business owners can explore, scroll, and enquire with ease — from any device.
Future-Proof SEO Structure
With keyword groupings and schema in place, Provirtualassist’s content is built for long-term organic growth — even as search engines evolve.
Built to Grow With the Business
As new services or industries are added, the backend allows for quick updates and expansion — no redesign needed.
We continue to assist Provirtualassist with content creation, performance monitoring, and identifying AEO trends to stay ahead of the curve.
Results:
Since launching the new website and strategy:
- Website traffic increased by 53% within 2 months
- 3× more featured snippet appearances (compared to baseline)
- Enquiries from high-value clients doubled
- Bounce rate dropped by 31%
- 2.5x longer average session time
- Ranking on page 1 for 25+ new assistant-related keywords
Testimonial:
“The work done on our site has been a total game changer. We’re now attracting the right kind of clients and standing out in search like never before. Professional, responsive, and great to work with — couldn’t recommend more.”
Rehan Yousaf
Co-Founder, Provirtualassist
Conclusion:
With a smarter structure, better messaging, and a forward-thinking AEO strategy, Provirtualassist now has a website that reflects its global ambition. It not only looks better — it performs better, too.
Next Steps:
We’re now working on expanding their industry-specific pages, building deeper internal linking, and testing interactive content to boost engagement. results even further.
💡 Let’s Help Your Website Speak Clearly — and Get Found Faster.