Company Overview:
Vivemybeauty is a skincare brand founded with one purpose — to care for the skin during perimenopause and menopause using scientifically backed, CBD-infused solutions. The brand promotes resilience, clarity, and confidence by combining nature and science into products designed to counteract stress, inflammation, and environmental impact.
With a bold mission to “unstress the skin and unstress life,” Vivemybeauty needed an online platform that embodied trust, elegance, and clarity — while offering a seamless shopping experience.
Challenges :
At the outset, Vivemybeauty had a strong brand identity and product line but lacked the digital framework to support sales and user trust:
- No eCommerce store in place
- Complex product details needing clean presentation
- Target audience unfamiliar with CBD in skincare
- High drop-off during product discovery
- Weak mobile experience
- Limited clarity on customer preferences or browsing behaviour
To succeed, Vivemybeauty required a Shopify solution that felt premium, offered education, and guided users through an emotionally sensitive purchase journey.
Solution Provided :
We delivered a custom Shopify store built with clarity, usability, and conversion in mind. Each detail — from the homepage layout to the product descriptions — was carefully designed to reflect Vivemybeauty’s values and scientific positioning.
Solution Provided :
- Developed a fast, responsive Shopify store
- Created clean UX for easy product exploration
- Built dynamic product pages with CBD Tri-Active formula highlights
- Integrated educational sections to ease customer concerns
- Enabled Shopify analytics & Facebook Pixel for insight tracking
- Streamlined checkout flow to reduce cart abandonment
- Mobile-first layout tailored for high engagement
- Provided content guidance and structure for future growth
The final site blends science, empathy, and premium design — helping Vivemybeauty connect more meaningfully with its audience.
Steps of Work:
Benefit to the Solution :
This solution helped Vivemybeauty launch with a strong digital presence that works across every stage of the customer journey:
Stronger Customer Confidence
By combining clear product education with clean visuals, visitors quickly understood what Vivemybeauty stands for — and why their skincare is worth trying.
Optimised Shopping Experience
Faster page loads, refined navigation, and an intuitive layout improved time on site and reduced bounce rates.
Higher Conversion Potential
Better mobile design, clearer CTAs, and fewer friction points helped more visitors reach checkout and complete their purchase.
Smoother User Flow
Faster load times, mobile-first design, and improved layout ensured better browsing, fewer drop-offs, and more time spent exploring products.
Instant Trust & Clarity
Clean design and smart product storytelling made it easy for new customers to understand the brand and feel confident in trying something new.
Scalable Store Foundation
With Shopify's modular setup and strong backend, the brand is now ready to scale — with room for subscriptions, bundles, and more advanced features in future.
💡Ongoing Support & Partnership: Beyond implementation, our team provides round-the-clock support — ensuring that issues are resolved promptly and new opportunities are acted on quickly. Whether it’s analytics troubleshooting, campaign support, or site improvements, XMA has 24/7 access to expert help when it matters most
Results:
Although early in the journey, the progress has been strong:
- Mobile bounce rate reduced by 31%
- Average session time increased by 48%
- Add-to-cart events up 2.5× within first 60 days
- Returning visitors growing at 21% monthly
- Faster page loads — now under 2.1s on mobile
- Higher engagement on CBD education content
Testimonial:
“Zemash created more than just a website for us — they gave us a platform that reflects our values and speaks to our audience with clarity and care. Their design intuition and attention to user flow have made all the difference.”
Marina K
Founder, Vivemybeauty
Conclusion:
Our work with Vivemybeauty proves that design, empathy, and function can work hand-in-hand. From building trust through transparency to guiding customers with elegance, we’ve helped the brand take its first steps online — with impact, purpose, and scalability.
Next Steps: We’re now working on subscription options, product bundles, and deeper personalisation features to increase lifetime value and customer loyalty.
💡Let’s Bring Your Brand to Life — With Elegance, Purpose, and Precision.