Company Overview:
XMA is a leading technology solutions provider that’s been helping businesses transform their digital capabilities for over three decades. They specialise in delivering comprehensive IT infrastructure, cloud solutions, and digital transformation services to enterprises across the UK.
With a reputation for innovation and excellence, XMA needed their digital presence to reflect their market leadership. Their existing website and SEO performance weren’t capturing the full potential of their expertise, and they required a comprehensive digital overhaul to support their growth ambitions.
Challenges :
When we first partnered with XMA, their digital foundation needed a complete overhaul. From SEO to design and data tracking, every part was underperforming.
- Outdated, unstructured website
- Poor technical SEO with 250+ errors
- Slow mobile performance
- Accessibility issues and non-compliance
- Low traffic and declining sales
- Incomplete tracking, missing key data
- No central view of marketing performance
All of this meant the marketing team was working blind — no clear insights, no reliable reporting, and no control over optimisation.
Solution Provided :
We delivered a tailored, full-stack solution designed to enhance digital performance, ensure accurate tracking, and strengthen XMA’s marketing and campaign capabilities. Our goal was not just to fix what wasn’t working — but to create a scalable, data-driven foundation for long-term growth.
Solution Provided :
- Resolved 250+ technical SEO issues
- Created a keyword plan with untapped opportunities
- Introduced new SEO and content strategies
- Improved website speed across all devices
- Enhanced accessibility (WCAG 2.1 compliance)
- Set up clean, event-based GA4 tracking
- Integrated tools like Hotjar, Meta Pixel & Clarity
- Built unified dashboards for marketing insights
- Offered ongoing campaign and strategy support
Together, these enhancements transformed XMA’s digital presence into a faster, smarter, and fully data-enabled ecosystem — built to drive better user experiences, clearer insights, and more effective marketing decisions.
Steps of Work:
Benefit to the Solution :
Our solution didn’t just tick boxes — it delivered practical, long-term value across departments:
Smarter Marketing Decisions
With accurate, event-based GA4 tracking, the marketing team can now measure user journeys, optimise ad spend, and build campaigns based on real data — not assumptions.
Improved SEO Performance
Our tailored keyword strategy helped boost XMA’s organic visibility. Key service pages are now ranking higher, attracting more qualified visitors, and driving consistent growth— all backed by structured, intent-focused optimisation.
Increased Leads & Conversions
Form tracking, improved user journeys, and faster load times led to a measurable uplift in form submissions and conversion rates — directly supporting sales and acquisition goals.
Retargeting & Funnel Precision
Tools like Meta Pixel and LinkedIn Insight Tag now allow XMA to create detailed retargeting lists and serve more relevant ads — improving CTRs and reducing wasted budget.
Accessibility & Trust
Enhancing the site's accessibility has not only improved usability for all users but also strengthened XMA’s reputation with partners in education and the public sector.
Scalable Growth Infrastructure
With advanced GA4, Tag Manager, and third-party integrations in place, XMA’s marketing and web platforms are now built for scale — ready to support future products, teams, and campaigns without starting from scratch.
💡Ongoing Support & Partnership: Beyond implementation, our team provides round-the-clock support — ensuring that issues are resolved promptly and new opportunities are acted on quickly. Whether it’s analytics troubleshooting, campaign support, or site improvements, XMA has 24/7 access to expert help when it matters most
Results:
Though the project is ongoing, early results show:
- Organic traffic increased by 36%
- Conversion rate increased by 22%
- Sales-qualified leads grew by 28%
- Accessibility score improved from 68 to 94 (out of 100)
- Page load speed improved by 42%
- GA4 now tracks over 3× more meaningful events
Testimonial:
“Zemash approached our project like true partners, not just vendors. Their technical know-how combined with a deep understanding of digital marketing has helped us get faster, smarter, and more in control of our campaigns. The results speak for themselves.”
John William
Marketing Manager, XMA
Conclusion:
Our work with XMA shows how strategic thinking and clean execution can transform a company’s digital infrastructure. From technical SEO to advanced analytics and tool integration, we’re laying the foundation for data-led growth — and future-proof marketing.
Next Steps:
We’re now moving towards advanced conversion testing, predictive analytics, and deeper audience segmentation to scale results even further.
💡 Let’s Turn Your Digital Challenges into Growth-Driven Wins — Together.