Web design · SEO · Ecommerce · 2024
Ashdown Music: a Shopify store built for speed and search
A new store for a music equipment brand, with clear product filtering, faster pages and search tracking in place from launch.
Client
Ashdown Music
Sector
Ecommerce, music equipment
Services
Shopify development and SEO
Dates
2024 to present
The brief
Where the client started
Ashdown Music makes bass and guitar amplification. Its online store was not giving shoppers the experience they expect, and it was bringing in few organic visitors for a growing catalogue.
The brief was to improve how the store works and how it is found, while keeping the character of the brand.
- An outdated site with limited ecommerce features
- Product categories and filtering that were hard to use
- A slow checkout and thin product pages
- Little organic traffic and no structured metadata
- An inconsistent mobile experience
- A back end that was hard for the team to manage
What we did
How the work went
Planning and technical discovery
We reviewed the product structure and Shopify setup, benchmarked competitors and found the gaps in search.
Shopify store development
We built a new theme for performance and usability, with filtering by category, type and series and layouts made for mobile.
Search and product optimisation
We researched keywords by category, rewrote key product and collection pages, and added product schema and clean metadata.
Analytics and launch support
We set up GA4 and Search Console, submitted sitemaps, trained the team on the back end and checked performance after launch.
The result
The finished site
Screenshots of the live website.
The data
What the search report shows
Results and what is next
The work is ongoing
We continue to work with Ashdown Music on search and store improvements, with regular performance check ins.
About the figures
We publish figures only when the client has approved them, with the period and the tool they came from. Ask us for the numbers on this project.
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