Guide. Last reviewed 3 November 2026
Website redesign cost in the UK
Website redesign cost in the UK depends on page count, features, content volume and platform. Budget for more than design, because SEO migration, content, testing and maintenance all need money.
In this guide
How much does a website redesign cost in the UK?
The cost is set by the scope of the work, not by the word redesign. A refresh of 10 pages and a new online shop are different projects with different budgets.
We do not give a typical UK price here, as we found no public source worth relying on. Use the questions and lines below to compare quotes.
Zemash does not publish prices, because pricing depends on scope. To talk about your project, book a 15 minute call or email contact@zemash.com.
Where the figures in a quote come from
A good quote shows the work as separate items. Ask who sets each number, and get the answer in writing.
- Design and build: the supplier’s time, usually priced per project or per day
- Hosting, domain and licences: set by those providers on their own pricing pages
- Platform costs: Shopify publishes its plan structure and payment fees. WordPress is open source, so you pay for build, hosting and paid plugins
- Content, photography and video: quoted by whoever produces them
Cost drivers
What affects the cost of a website redesign?
These eight factors explain most of the difference between two quotes for the same redesign.
Number and type of pages
More pages and more different layouts mean more design, build and testing.
Features and integrations
Bookings, payments, customer accounts and links to other systems each add work.
Platform
Staying on your platform is usually simpler than moving. A move needs data transfer and retraining.
Content
Rewriting, editing and moving copy and images often takes longer than people expect.
Design depth
A custom design takes more time than adapting a proven layout.
Rounds of feedback
More reviewers and more rounds of changes lengthen the project.
Accessibility and security needs
Sites that handle personal data or serve a wide audience need extra testing.
Deadline
A tight date can need more people at the same time.
Costs people forget: SEO migration, content, testing and maintenance
Design and build are only part of the budget. Five other costs often arrive late.
- SEO migration. If URLs change, you need a redirect map, checks and monitoring. Google says a small to medium site can take a few weeks for most pages to move. See our SEO migration checklist.
- Content. Copywriting, product data entry, photography and translation are separate lines from the design.
- Testing. Allow time for forms, payments and different devices. Speed matters too: Google’s Core Web Vitals targets are 2.5 seconds for main content, 200 milliseconds for interaction and 0.1 for layout shift.
- Cookies and privacy. A new site often changes the tools that set cookies. The ICO has guidance on storage and access technologies, so review your consent set up at launch.
- Maintenance. A new site still needs updates, backups and support after launch. Read our website maintenance cost guide.
Decision
Redesign or rebuild: which do you need?
A redesign changes how the site looks and is organised. A rebuild replaces the engine underneath as well.
| Question | Redesign | Rebuild |
|---|---|---|
| What changes? | Layout, styling and content, on the same platform | Platform, structure and code, usually with new design |
| When it fits | The platform still works and is supported | The platform is outdated, slow or cannot support what you need |
| SEO risk | Lower if URLs stay the same | Higher, because URLs and templates often change |
| Budget lines to expect | Design, content, testing | Design, build, data migration, SEO migration, retraining |
| Staged option? | Yes, page type by page type | Harder, but possible with a clear plan for each stage |
Not sure which you need? Ask a supplier to explain what is wrong with the current platform before they recommend a rebuild.
How to plan your redesign budget
- Write the goal. Say what the new site must achieve, in a sentence you can measure.
- Audit what you have. List pages, traffic, forms and integrations. Decide what to keep, merge or remove.
- Get a first range. Ask two suppliers for a rough range against the same brief.
- Ask for itemised quotes. Make suppliers split design, build, content, SEO migration, testing and aftercare.
- Add a contingency. Content and feedback usually run over, so keep some budget back.
- Plan the launch. Agree who owns redirects, testing and monitoring, and when.
- Budget for after launch. Include hosting, licences and maintenance in the yearly cost.
You can also redesign in stages. Start with the pages that earn the most, then move on. Keep URLs stable where you can, so the SEO risk stays low.
What does a redesign project involve?
Most redesigns follow the same stages, whoever does the work. Each stage has its own cost, so ask for them separately.
- Discovery. Goals, audience, current site audit and a plan for pages and content.
- Design. Layouts for the main page types, reviewed with you before build begins.
- Build. The templates, features and integrations, built on a staging copy of the site.
- Content. Writing, editing and loading pages and images, often in parallel with the build.
- Testing. Forms, payments, devices, speed and accessibility checks.
- Launch. Redirects, sitemaps and monitoring, as set out in the SEO migration checklist.
- Aftercare. Fixes, training and a maintenance plan.
Questions to ask a web design supplier
- What is in the price, line by line, and what is not?
- Who writes and loads the content, and who approves it?
- How many rounds of changes are included, and what happens after that?
- Will URLs change, and who owns the redirect plan?
- Which platform do you recommend, and why?
- What testing do you do on forms, payments and different devices?
- Who owns the design files, the code and the accounts when we finish?
- What aftercare and training are included, and for how long?
- What happens if the timeline slips because of delays on either side?
Good suppliers welcome these questions. Vague answers before you sign usually mean vague answers afterwards.
Sources
Every figure or rule on this page comes from a public page we opened and read. Last reviewed 3 November 2026.
- Google Search Central: Site move with URL changes, for the timing of a move and why redirects matter.
- web.dev: Web Vitals, for the Core Web Vitals thresholds.
- ICO: Guidance on the use of storage and access technologies, for the rules on cookies and similar technologies.
- Shopify UK pricing, for how Shopify structures plans and payment fees.
- WordPress.org: About, for WordPress being open source software.
FAQ
Website redesign cost questions
How much does a website redesign cost in the UK?
It depends on pages, features, content, platform and design depth. Ask for an itemised quote. Zemash does not publish prices: pricing depends on scope, so book a 15 minute call or email contact@zemash.com.
Is it cheaper to redesign or rebuild a website?
A redesign on a supported platform is usually smaller in scope than a rebuild. A rebuild can cost more at launch but suit sites whose platform has reached its limits.
How long does a website redesign take?
It depends on size, content and how quickly feedback arrives. Ask each supplier for a timeline split by stage. We confirm timings on a call, once we know the scope.
Will a redesign affect my SEO?
It can. Google says to plan for temporary ranking changes when URLs change. Keeping URLs stable, and redirecting those that must change, lowers the risk.
What should I budget besides design?
Content, SEO migration, testing, cookie and privacy review, hosting and licences, and maintenance after launch.
Can I redesign in stages?
Yes. Many sites redesign in stages by page type, starting with the highest value pages. Agree a plan for how old and new pages will look together.
Related service
Website design and development from Zemash
Zemash provides website design and development on WordPress, Shopify and WooCommerce.
Last reviewed 3 November 2026. Written by Zemash Ltd.
Planning a redesign?
Book a 15 minute call. We will talk through your goals and the scope of the work. You can also email contact@zemash.com.