SEO · Analytics · 2024 to present
XMA: technical SEO, accessibility and one clear view of marketing data
A technical audit and fixes, accessibility improvements and a tracking setup for a UK technology solutions provider.
Client
XMA Ltd
Sector
IT solutions
Services
SEO, website optimisation and analytics
Dates
2024 to present
The brief
Where the client started
XMA provides IT infrastructure, cloud and digital transformation services to enterprises across the UK. Its website and search performance did not show the strength of the business, and its marketing team lacked reliable data.
The brief was to fix the technical foundations, improve search performance and give the team accurate tracking and reporting.
- An outdated, loosely structured website
- Technical SEO problems found in the audit
- Slow performance on mobile
- Accessibility issues
- Incomplete tracking, with key data missing
- No single view of marketing performance
What we did
How the work went
Audit and discovery
We ran a technical SEO audit and an analytics and accessibility health check and talked to stakeholders to map what the team needed.
On site fixes
We fixed broken pages and set up redirects, improved on page SEO, sped pages up with image compression and code clean up and made accessibility fixes against WCAG 2.1.
Analytics and tracking
We set up a fresh GA4 property with events for form submissions, button clicks and scroll depth, structured through Tag Manager, and connected tools such as Hotjar, Meta Pixel, LinkedIn Tag, HubSpot and Microsoft Clarity.
Reporting
We brought GA4, Google Ads, Meta Ads and form data into one dashboard so the team can follow campaigns in real time, with ongoing strategy support.
The result
The finished site
Screenshots of the live website.
The data
What the search report shows
After launch
Support after launch
We continue to support campaign and strategy work.
About the figures
We publish figures only when the client has approved them, with the period and the tool they came from. Ask us for the numbers on this project.
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