Web · SEO · Paid ads · 2024 to 2025
Lifti: from concept to a live platform with search and ads
A new website, search foundations and Google Ads for a platform that connects travellers with spare luggage space to people who need items delivered.
Client
Lifti
Sector
Travel and logistics
Services
Digital strategy, website, SEO and paid ads
Dates
2024 to 2025
The brief
Where the client started
Lifti connects travellers who have spare luggage space with people who need items delivered quickly and affordably. It came to us at concept stage.
The brief was to turn the idea into a credible, live platform with a plan for attracting both travellers and shippers.
- No live website or brand ready platform
- An unclear value proposition
- No visibility on search or paid channels
- No tracking of user behaviour or campaigns
- A need for separate routes for travellers and shippers
What we did
How the work went
Planning and strategy
We defined users, goals and core functions, and set out the value proposition and channel plan.
Website development
We built a mobile first, secure website with clear routes for travellers and shippers.
SEO and ads setup
We mapped keywords, set up on page SEO and schema, and launched Google Ads campaigns aimed at early adopters.
Analytics
We configured GA4, Tag Manager and Meta Pixel, and built dashboards for live campaign performance.
The result
The finished site
Screenshots of the live website.
The data
What the reports show
Results and what is next
The work continues
Work with Lifti has continued on ad testing, search improvements and landing pages.
About the figures
We publish figures only when the client has approved them, with the period and the tool they came from. Ask us for the numbers on this project.
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