Web design · WordPress · 2026
Chelsea Fields: a trusted website for fire door specialists
A bespoke WordPress site for a London fire safety specialist, with a page for every core service and clear information on compliance.
Client
Chelsea Fields
Sector
Fire safety and fire doors
Services
WordPress development, copywriting, graphic design and technical SEO
Dates
January 2026
The brief
Where the client started
Chelsea Fields is a London fire safety specialist offering certified fire door installation, inspections, maintenance, remediation, fire stopping and fire rated uPVC windows to residential and commercial clients.
Its old site did not communicate the professionalism expected in a regulated sector. The brief was a website that builds trust, simplifies compliance information and ranks for local searches.
- A highly regulated sector where trust is essential
- Fire safety terminology that quickly becomes overwhelming
- Standards and legislation that need explaining rather than listing
- Limited visibility for valuable local search terms
- A mixed audience of homeowners, developers, housing associations and facilities managers
What we did
How the work went
Planning
We mapped every core service and the audiences who buy each one.
Design
We created a clean, professional design with industry relevant colours and icons.
Build
We built a bespoke WordPress site with a dedicated page for each service and a simple structure for complex compliance information.
Search
We applied technical and on page SEO, including metadata, internal linking and page hierarchy.
The result
The finished site
Mockups of the finished website.
After launch
Support after launch
The custom WordPress build gives the team control over its own content. This project was delivered through WordPress Website Design Agency, a Zemash group company.
About the figures
We publish figures only when the client has approved them, with the period and the tool they came from. Ask us for the numbers on this project.
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