SEO & Paid Ads
PPC agency and Google Ads management for UK businesses
Google Ads management for UK businesses: set up, bidding, ad copy, tracking and a report on what the spend produced.
The short answer
What you get
What is included in our Google Ads management
Management covers the work, and ad spend is separate.
Account and keyword review
What you spend on, which searches trigger your ads and where money is wasted.
Campaign build
Campaigns grouped by what you sell, with ads written for each group.
Ad copy
Ads written to match what the searcher wants and where they land.
Bidding and budgets
Bids and budgets set to your goal, such as enquiries or sales.
Conversion tracking
Calls, forms and sales counted properly, so decisions rest on real outcomes.
Reporting
What you spent, what it produced and what we will change next.
How it works
PPC management services UK: how a campaign runs
Research first, then build, launch and refine.
Research
We learn your offer, your margins and the searches your customers use.
Build
We set up campaigns, ads and tracking before any budget is spent.
Launch
We start with a controlled budget and check the first results closely.
Optimise
We remove wasted spend, improve ads and move budget to what works.
Account structure
Google Ads expert agency: account structure, bidding and tracking
A well built account groups similar searches together so each ad speaks to what the searcher wants. Bidding settings then tell Google what a good result is, such as a form fill or a sale.
Tracking comes first. If conversions are counted wrongly, bidding optimises for the wrong thing.
Three things that decide results
- Account structure that matches your offer
- Bidding that targets your real goal
- Tracking that counts the right outcomes
Reporting
Reporting: what you should see
A good report answers three questions: what did you spend, what did it bring and what happens next. It should show enquiries or sales, not only clicks.
We agree what the report covers and how often you receive it before the account goes live.
Cost
What affects the cost of Google Ads management?
There are two costs. Ad spend is the money paid to Google when people click. The management fee pays for the work of running the account.
Pricing depends on scope. Book a 15 minute call or email contact@zemash.com.
What affects the cost
- Size and number of campaigns
- Number of accounts or locations
- Reporting level
- Your ad spend, which is separate
Our work
Google Ads work we have delivered
Related
Related services
Questions
Google Ads questions
What does a PPC agency do?
It plans, builds and manages paid search campaigns. That covers research, ad copy, bidding, tracking and reporting on what the spend produced.
How much does Google Ads management cost in the UK?
There are two costs: ad spend and the management fee. Pricing depends on scope. Book a 15 minute call or email contact@zemash.com.
How much should I spend on Google Ads?
There is no standard figure. It depends on your margins, your goal and how many searches there are for what you sell.
How long before Google Ads brings results?
Ads can run as soon as they are approved, but good results take time to learn. Early weeks usually show which searches and ads work, then performance improves.
Do you manage Google Ads for businesses across the UK?
Yes. We work with UK businesses wherever they are based.
Who owns the Google Ads account?
The usual and fair position is that the account belongs to you, and you should ask any agency to confirm this in writing.
Book a call
Book a 15 minute call
Choose a time that suits you. We are available Monday to Friday, 9am to 5.30pm UK time.
- Free and without obligation
- Prefer email? Write to contact@zemash.com
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