SEO & Paid Ads
Meta ads agency for UK businesses
Facebook and Instagram campaigns for UK businesses: audiences, creative testing, tracking and reporting, delivered in house.
The short answer
What you get
What is included in our paid social management
Management covers the work, and ad spend is separate.
Audience planning
Who to reach, from existing customers to new people who look like them.
Campaign build
Campaigns set up around your goal, such as sales, leads or calls.
Creative testing
Different images, videos and wording tested against each other.
Tracking
Purchases and enquiries counted properly, within consent rules.
Optimisation
Budgets moved to the ads that work and stopped on those that do not.
Reporting
What you spent, what it brought and what comes next.
How it works
How a Meta ads campaign runs
Audience, creative, launch, then steady improvement.
Audience
We agree who you want to reach and what they should do next.
Creative
We plan the images, videos and wording to test.
Launch
We start with a controlled budget and check early results closely.
Optimise
We keep what works, replace what does not and report on the difference.
Consent
Tracking and consent for paid social
Measuring paid social usually means a tracking tool on your site. Under UK rules, you need consent before setting cookies or similar tools that are not strictly necessary.
That means your cookie banner and your tracking must work together. Results measured from consenting visitors only will look lower than true figures, so we read them with that in mind.
What consent changes
- Tracking tools wait for consent
- Reported results cover consenting visitors only
- Your privacy information must name the tools
Reporting
Reporting: what you see
For paid social, a useful report ties each audience and creative to a result: sales, leads or calls. Likes, reach and video views alone do not tell you whether the campaign paid back.
Where you also run Google Ads, the two sets of results are best read side by side.
Cost
What affects the cost of paid social?
Paid social has two separate costs. Meta charges for showing your ads, and management covers the people planning, building and improving the campaigns. Creative testing adds work, so the amount of creative affects the cost of management.
Pricing depends on scope. Book a 15 minute call or email contact@zemash.com.
What affects the cost
- Number of campaigns
- Amount of creative to test
- Reporting level
- Your ad spend, which is separate
Related project
A related project: website, SEO and ads tracking for Lifti
Lifti case study
A website, SEO and Google Ads project that also set up the Meta Pixel for tracking. It is not a paid social campaign.
Related
Related services
Questions
Paid social questions
What does a Meta ads agency do?
It plans and runs paid campaigns on Facebook and Instagram. That covers audiences, creative, tracking, optimisation and reporting.
How much does Meta ads management cost in the UK?
There are two costs: ad spend, which Meta charges to show your ads, and management. Pricing depends on scope. Book a 15 minute call or email contact@zemash.com.
Can I have a dedicated person running my campaigns?
Zemash delivers paid social in house. If you want a dedicated person, we can help you hire one. Tell us what you need on the 15 minute call.
Is Facebook or Instagram better for my business?
It depends on who your customers are and what you sell. Campaigns can run on both, and results show which works better for you.
How do you track results with cookie consent in place?
Tracking tools wait for consent, so reports cover consenting visitors. We read results with that in mind.
How long before paid social brings results?
Ads can run soon after approval, but the first weeks are for learning which audiences and creative work. Results usually improve after that.
Who runs the campaigns at Zemash?
The campaigns are run in house by Zemash. You do not need to brief a separate agency or freelancer.
Book a call
Book a 15 minute call
Choose a time that suits you. We are available Monday to Friday, 9am to 5.30pm UK time.
- Free and without obligation
- Prefer email? Write to contact@zemash.com
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